Updater

Roles

Area of work

Year

Team Config

Founded in 2011, Updater supports 25% of US households with a marketplace of moving and home management services and tools. Updater actively acquires and merges companies in the moving services and logistics space and in 2019, found itself with many options for investing in new digital solutions to better streamline and package their capabilities into software products.

The task

The task was to define and test all the options for investing in new digital products and come up with a clear direction for the company to invest in building next.

Concept  Approach

Map out and establish the mover journey for multiple customer segments including pain points. For each segment, overlay all the options for new digital products. Structure test plan to make sure people only saw test concepts applicable to their needs - for example move out vs. move in or apartment vs. house.

Concept Design

Design polished concept solutions for 50+ new product ideas including pricing and service level options (gold, silver, bronze) for half (~25) of these new ideas.

Concept  Test

Define and execute a testing plan that enabled a cross functional team of designers, engineers, product managers, and the business owners (CEO and President) to run high velocity, high volume quantitative experiments across all the solution ideas on the live marketing site without negative impact to existing business to identify those with the highest interest.

More Projects

Altana

Product Strategy
UX / UI Design

Elion

Product Strategy
UX / UI Design
Front End Development
Backend Development
Creative Direction

SuperRare

UX / UI Design
Creative Direction
Graphic Design

Omio

Creative Direction
Graphic Design
UX / UI Design

Updater

Product Strategy
UX / UI Design

Teal

UX / UI Design
Product Strategy

Willow

Product Strategy
UX / UI Design
Backend Development
Creative Direction