Founded in 2022, Elion is a platform to help digital health builders discover, evaluate, and select the software and services to power their businesses and ultimately deliver better care faster.
The task was to scope and build the Elion MVP including an early brand and testing and launch plan. The goal was to establish the company's value and mission and to deepen and evolve the product over time through iterative development predicated on understanding and leaning into the value active health tech buyers get from the product.
Map out and establish a common understanding of the digital health technology buyer customer journey, current pain points, and options for improving evaluation and purchasing decision-making. Define and test an initial conceptual design of the platform including multiple solution options. Define and execute a phased testing plan for the MVP focused on understanding the value and potential improvements for each part of the platform.
Develop a new brand system and all digital assets for the MVP, content within the MVP, the marketing site, and PR establishing a clear brand identity for the company and product.
Based on concept testing feedback, prioritize a set of solutions for initial build and deepen into a fully functional MVP. Build the MVP from a set of Google sheets and tested conceptual designs into a fully functional web application using real data to demonstrate the Elion Digital Health Taxonomy, Technology Marketplace, and Builder Resources designed and structured to improve the evaluation and purchasing decisions for digital heath technology buyers.
We’re at an inflection point in how healthcare companies are built.
Over the last several years, the healthcare industry has shifted towards more virtual, tech-enabled care. To support this transition, an entire ecosystem of healthcare infrastructure vendors has emerged, creating lots of opportunity but also confusion. We built a platform to make it easy for builders to discover, evaluate, and select the solutions they need to power their businesses. The goal is to help healthcare builders make better technology decisions, quickly and more confidently - and ultimately to deliver better care faster.