Omio

Roles

Area of work

Year

Team Config

Omio is a global travel company focused on changing the world of travel by empowering customers to compare travel options and prices across trains, buses, flights, ferries, and car rentals. The platform started in Europe in 2013 as GoEuro and in 2018 expanded as Omio to become a global solution for travelers worldwide, connecting users to thousands of transportation providers across all modes of transportation.

The task

The initial task was to help structure, manage, and lead a design organization within GoEuro. In the process, we created a global team - establishing TCR as an entity - and rebranded the company to Omio while maintaining a tight collaboration between in-house and external talent. Eventually, we helped bring in-house design leadership and transfer ownership of all work to the internal team, supporting continued global expansion.

Creative Leadership

Establish leadership capable of structuring, managing, and leading a global design organization, including hiring new talent and maintaining tight collaboration between in-house and external talent.

Brand Development

Develop a new brand including a new name to enable global company expansion.

Execution and transition

Create brand assets and final designs for global launch. Help bring in-house design leadership and transfer ownership of all work to the internal team, supporting continued international expansion.

Booking travel doesn’t have to be so chaotic and fragmented.

Travel platforms often confuse and overwhelm their users. They add visual noise and communication complexity to an already stressful process. With this understanding, we pushed into the branding work with a mission to make booking travel feel good, effortless, and easy. The new branding system was designed to be relatable, easy to use, and globally scalable.

We looked at the lens of travel through the eyes of a traveler. We focused on the journey they take through their decision-making process - from the time they desire to travel to the moment they get on the train, bus, flight, ferry, or car.

A collaboration that spanned countries and continents led to a transformation of GoEuro to Omio and a round of funding to further push the future of travel forward in a way that feels good, effortless, and easy.

A collaboration that spanned countries and continents led to a transformation of GoEuro to Omio and a round of funding to further push the future of travel forward in a way that feels good, effortless, and easy.

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