The Combination Rule builds the foundation for product ideas through data driven testing and iterative design.

We help define the tip of the spear for your product by testing value props through increasing levels of design fidelity.

We align teams of builders around roadmaps that answer the question why.

We enable a repeatable motion for creating and managing an iterative roadmap based on what people want and if you can build it.

Offering

We build products for people who build products.

Foundations
‍
A testing process for your ideas. Validate or invalidate with real users before you build.
Alignment
‍
A roadmap with the why embedded. Align on what to build and not build based on value and feasibility.

Team and Network

We have a hardened approach for testing, designing, and building software.

It starts with a core team of product and design.

Sometimes the core team is enough...

When it’s not we pull from our well-vetted network.

Learn more about our team

Hardware Designers
Motion Designers
Brand Designers

Software Engineers
Data Engineers
Data Scientists

Market Researchers
Growth Specialists
Content Specialists

Some of the companies we’ve worked with.

Hardware Designers
Motion Designers
Brand Designers

Software Engineers
Data Engineers
Data Scientists

Market Researchers
Growth Specialists
Content Specialists

Writing

Thoughts

Customer segmentation is the cornerstone of your product strategy
If you don’t know who you are building for and what they value what is guiding you?

Read

→

Should I start with product or brand?
A perspective on how to sequence your creative efforts.

Read

→

Finding product/ market fit is like flying
Considerations for how to build a viable and scaled business

Read

→

Join our private beta to align your team around a roadmap with the why embedded. Kicking off February 2022.

Learn MoreSign Up