M7 is a healthcare technology startup focused on tackling the nursing shortage crisis by developing an innovative platform that simplifies scheduling and improves the overall experience for nursing staff. Launched publicly in 2023, M7 is currently running pilot projects with hospital systems, as they embark on their journey to provide a better solution for nursing staff management in the healthcare industry.
Our team worked closely with M7 to create a custom brand identity that captured the essence of their mission - to alleviate the nursing shortage crisis using technology while prioritizing human interaction and empathy in healthcare. We developed a unique logo, color palette, and typography that embodied M7's innovative and forward-thinking approach. Our work helped M7 establish a strong and recognizable brand, even at this early stage of their journey, and positioned them as a company dedicated to improving the healthcare industry.
Our team captured real nurses as the center of M7's brand, highlighting human interaction and empathy in healthcare. We selected and styled each photo to convey the platform's benefits while showcasing technology and humans coming together. We retouched the images for a polished and professional look, delivering high-quality assets within budget for the marketing site.
We created a user-friendly, responsive website for M7 that was optimized for SEO and provided comprehensive information about the platform's unique features and benefits. We incorporated high-quality photographic assets and brand identity to create a cohesive and memorable online presence. By working collaboratively with M7, we were able to deliver a website that accurately portrayed their vision and effectively communicated their message to potential customers.
We quickly generated three concepts for the brand development phase aligned with M7's values and message. Through feedback and discussion with M7's team, we narrowed the concepts to one that was a precise fit for the brand. From there, we developed a custom logo and art direction for the brand system, ensuring that it was visually appealing and reflective of its messaging. By establishing a clear brand identity early on, we were able to guide the creative direction for the rest of the project and ensure consistency across all assets.