tCR First Principles
1.
Small, expert teams of people who like working together and who are organized around specific, measurable goals directly tied to business and product stage are orders of magnitude more effective than larger functional teams with layered management, disparate goals, and fragmented communication.
2.
Saying one thing and doing another has real life consequences both financially and reputationally. Failing to deliver costs someone and companies with long-term ambitions understand that integrity takes showing responsibility and accountability especially when things go wrong.
3.
Products that succeed require lots of research, data, and deeply understanding the needs and wants of real people. Making product strategy decisions from a single person’s opinion at a single moment in time do not lead to sustainable companies. Building trust with real people who have real needs and who will collaborate on building the solution is a tried and tested approach.
4.
It’s not enough to have enthusiastic users - aligning value to customers who need or want your solution enough to pay for it is the only way to build a viable business. PMF requires the revenue coming from paying customers to more than cover the investment in or cost to run the business. PMF = path to profitability. If enough people won’t pay for it - kill it.