We work with founding teams to revisit initial target customer needs, clearly define gaps in current functionality, and informed by the market thoughtfully prioritize a roadmap to strategically close gaps as well as innovate and delight users.
We work with founding teams to assess how the current user base aligns to existing functionality. In parallel we assess which other solution(s) this user base leverages and in what circumstances. We then craft a roadmap to build a best in class one stop shop solution for target users.
We work with founding teams to revisit the initial business opportunity. We assess how many different customer segments the product currently supports and the competitive set and market opportunity for each segment's needs. We are then able to priotize which segments to double down on enabling with this product and which to consider supporting with future offerings.