What is this offering?

Alignment is about structuring features into increments of user value and consistently evaluating them against market dynamics and development feasibility. The goal is to create a prioritized and sequenced roadmap with the why embedded.

How does it work?

You come with feature list / backlog that you need to prioritize and sequence into a roadmap.

We collaborate to combine your knowledge of what (target) users value, market competition, and how quickly the company can build, into a roadmap with the why embedded.

This is a 5 week commitment.

Week 1
Define user value
Translate features into increments of user value
Week 2
Understand the target audience and the market
Define target audience

Assess target audience behavior in the market
Week 3
Evaluate your solution
Assess target audience behavior with your conceived of solution
Week 4
Define ability to build
Put a level-of-effort around development
Week 5
Align around your priorities
Understand what you should build and why

Understand what you should research more and why

Understand what you should not invest in building or researching and why

What do I get?

Based on user value, market competition, and execution ability...

...you get a prioritized and sequenced roadmap embedded with all the reasoning for why or why not to invest in development or research.

Align your team around a prioritized and sequenced roadmap with the why embedded. Join our private beta kicking off February 2022.

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Do you have an example?

We worked closely with the founding team of a cycling computer company to align user value, market competition, and execution ability into development and research priorities and sequencing.

We were looking to take the team’s market knowledge and industry insight and translate it into a prioritized and sequenced roadmap - with the why embedded - for where (and where not) to invest in development and research.

Our collaboration yielded a prioritized, sequenced product roadmap and research priorities for moving into a market leading position.

We prioritized development for an existing core user, driving an upward inflection of sales and revenue within the quarter. Additionally we prioritized research for a second target customer segment.

Currently the company is challenging incumbent cycling computer companies with investment from Lance Armstrong and as the official cycling computer of Team Israel Start Up Nation and four time Tour de France winner Chris Froome.

Join our private beta to align your team around a roadmap with the why embedded. Kicking off February 2022.

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